Will University Athletes Make Money? Here is where the debate is.
Posted On June 10, 2021
Although many college sports leaders have insisted that action be taken by July 1, it seems increasingly unlikely that Washington officials will reach a deal in the coming weeks.
Could the NCAA sue to stop state laws?
Yes, and the association and its president, Mark Emmert, refused to rule out this possibility.
The NCAA succeeded in pushing back a state challenge to its authority in the early 1990s. This case, however, involved one-state law, and experts warned that fighting the assorted laws now would mean a battle. on several fronts with potentially uneven results.
How much are the players likely to win?
Some stars, especially football and basketball, could make millions. But many more varsity athletes, including many in those same sports, could possibly generate thousands or tens of thousands of dollars in income. Some will not make any money. Laws do not guarantee any transaction; they just make it possible.
Jim Cavale, chief executive of the INFLCR, an Alabama company that many schools have hired to help students understand the rules and opportunities, said he generally thinks of players in three categories. A bucket includes the mega stars of college sports who will get the biggest deals with the biggest companies. The largest group includes talented athletes who are particularly tech savvy and who are able to capitalize, primarily through their online presences. The third segment includes players who will be more likely to close a gift card deal, with, for example, a local pizzeria.
However, how much they will all earn may change over time.
“This is all going to evolve through the data of what’s going on,” Cavale said.
We are in 2021. Why has it taken so long?
Make your choice of explanations. Crucially, for financial and legal as well as philosophical reasons, it has taken a long time for many university sports leaders to familiarize themselves with the idea that students should be allowed to earn more than they earn. costs to go to school.
And although California passed a law in 2019 to allow players to enjoy their fame (it has yet to come into effect) and pushed the NCAA towards change, the NCAA is hardly designed for action. fast. The coronavirus pandemic, which has plunged the finances of the NCAA and college athletic departments across the country, has not helped the schedule.