May 14, 2021

Sports Legend

Virtual racing programs: fearless virtual racing

Nike and R / GA London have launched the Fearless Virtual Race, a virtual running program that helps create a sense of togetherness and keep runners’ spirits up during tough times. Over the past year, countless sporting events have been postponed or canceled and Nike is helping keep runners engaged with its first virtual run hosted on the Nike Running Club app. Created to coincide with the Half-Berlin, Milan Marathon and Paris Marathons, the program helps inspire runners to keep moving.

The agency has created a series of Run Club City videos to tell the stories of running club members and keep app users motivated with pre-race packs, curated playlists, race numbers printables and more. R / GA London has also collected nutrition, sleep and recovery resources to support runners holistically.