IRONMAN and Breitling team up to launch Endurance Pro Ironman watches
Posted On June 27, 2021
Breitling and IRONMAN have signed a long-term partnership and have teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch.
The result is a perfectly light and lightweight luxury sports watch set that combines high precision, innovative technology and vibrant, colorful design. The launch includes two exciting new watches: a red version available worldwide in all Breitling boutiques and retailers for sports and timekeeping enthusiasts, and a black and gold piece exclusively available for IRONMAN race finishers. Additional models reserved for the IRONMAN community are planned for the next month.
In 2019, Breitling and IRONMAN launched the very popular Breitling Superocean IRONMAN Limited Edition. This new partnership launches a long-term collaboration with Breitling becoming the new official luxury watch from IRONMAN. To celebrate the partnership and offer a first glimpse of the watches, a special event took place at the Breitling boutique in Beverly Hills, co-hosted by Breitling USA President Thierry Prissert and IRONMAN Group Chairman and CEO Andrew Messick.
In attendance as special guests were Heather Fuhr, IRONMAN Hall of Fame member and 1997 IRONMAN World Champion Heather Fuhr; Ambassador IRONMAN and the first person with Down’s syndrome to complete an IRONMAN, Chris Nikic; IRONMAN Hall of Famer and the voice of IRONMAN, Mike Reilly; and IRONMAN professional triathlete Ben Hoffman, who was also on hand to celebrate the new watches as well as his recent partnership with Breitling as a local ambassador to the United States.
Long-term agreement: The renewed partnership has been in place since 2019
Since turning pro in 2007, Hoffman has won numerous IRONMAN, IRONMAN 70.3 and National Championship victories. “IRONMAN truly reflects our core values of performance and endurance. We designed it to be an ideal watch for elite athletes as well as a casual, everyday sports chronograph for active people who want that winning combination of performance and luxury, ”said Georges Kern, CEO of Breitling. .
This eye-catching watch perfectly captures the energetic and versatile spirit of the iconic IRONMAN triathlon series, notes Kern with Andrew Messick, President and CEO of the IRONMAN Group. “We are delighted to continue our partnership with such an exceptional and respected watchmaker. After the success of our collaboration in 2019, we are pleased to partner with Breitling to create this new watch that embodies the strength and tenacity of IRONMAN triathletes, ”says Messick.
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