Fortnite is the most popular video game in the world, so it’s perhaps no surprise that this is the most popular Halloween costume for 2018.
According to new data from the Google blog, the popular video game is indeed the most sought-after Halloween costume in the United States, surpassing searches for traditional costumes as well as many pop culture properties.
The data also shed some interesting light on other Halloween costume research trends for 2018.
According to Google data, Fortnite is the top search for Halloween costumes so far in 2018
According to Google, the top ten searches for Halloween costumes for 2018 are as follows:
6. Harley Quinn
Fortnite was the primary Halloween costume search in 43 states, although a number of outliers existed in the United States when it comes to the most popular Halloween costume search:
South Dakota: Spiderman
Other additions to the 100 most popular Halloween costume searches for 2018 include The Incredibles at number 14, Black Panther at number 23, Nun at number 44, Vampirina at number 59, and The 1970s at number 70.
However, a number of popular costumes slipped from the top 100 in 2018, most notably Princess Leia, Daenarys Targaryen, Darth Vader, Minions, and Emojis.
What is Fortnite?
Fortnite is a popular, free-to-play action shooter video game developed and published by Epic Games which has approximately 125 million players worldwide.
The game initially released in July 2017, although its hugely popular battle royale mode wasn’t introduced until September 2017.
The game mode sees 100 players compete against each other in action-packed matches that allow players to collect weapons and build forts as the safe areas of the in-game map become progressively smaller.
Fortnite is currently available on Xbox One, PlayStation 4, Nintendo Switch, Microsoft Windows, MacOS, Android, and iOS.