Karate brand beer campaigns: Natural light beer

Karate Combat partners with Natural Light Beer to enhance the Karate Combat: Season 3 viewer experience. The partnership will promote Natural Light beer as the official drink of the event. Karate Combat is the world leader in professional full-contact karate fights.

The partnership includes branding inside The Pit, which is Karate Combat’s combat arena, and through CGI elements created from Epic Games’ Unreal engine. Karate Combat will also feature America’s # 6 best-selling beer in televised karate fights. The beer brand aims to create epic memories for its consumers. Daniel Blake, vice president of the group, explains that the goal of his Karate Combat partnership is to bring “even more energy and action to their passionate fan base and their intense karate competition”.

Image credit: natural light

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