New Delhi [India], September 14 (ANI): LaLiga created a logo and brand identity for El Clasico, the game that pits FC Barcelona against Real Madrid each season, with the aim of giving one of the most iconic sporting confrontations and most popular on the planet a unique and highly recognizable visual identity.
The ambition of the branding project is to reflect the DNA of what this legendary meeting symbolizes: rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality.
“This new image will be an added advantage in LaLiga’s attempt to improve the brand value of its competition and its clubs, which can be presented at all the international events and activations organized around this match as part of LaLiga’s internationalization strategy, “said an official statement. .
Watched around the world, El Clasico is the quintessential LaLiga blockbuster that puts life on the back burner; it is the most watched club game in the world. A meeting that everyone watches, that brings everyone together, whether they like football or not, and a cultural point of contact that transcends borders.
LaLiga is preparing a major launch of this new visual identity to coincide with the next El Clasico, which will be played in October. It will be implemented in all media and actions that La Liga deploys, both nationally and internationally, through promotions, digital and media campaigns, international media activations, press conferences and international events.
The new El Clasico logo is inspired by the shared emotion that exists between footballers and fans around the world. It’s an inclusive brand that doesn’t put a distance between the stars and their supporters, but rather brings them together and helps fans feel like they are an integral part of the game.
The symbol which separates Real Madrid and FC Barcelona will replace the usual “vs”. and will be the icon that best represents El Clasico. It represents rivalry, strength and confrontation, evoking the competitive spirit of the two teams. (ANI)