The NFL announced Tuesday that five performers will share the Super Bowl headlining duties, with a distinct nod to West Coast hip-hop given the game’s location at SoFi Stadium in Inglewood, in California. Three Southern California natives and rap titans – Dr. Dre, Snoop Dogg and Kendrick Lamar – will take the stage alongside Mary J. Blige and Eminem on the halftime show scheduled for February 13, 2022. The game will be broadcast on NBC.
“The opportunity to play the Super Bowl halftime show, and doing it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said in a statement. .
The Super Bowl 56 halftime show will be the third produced by Roc Nation, the entertainment and sports company created by musical impresario Jay-Z, as the NFL strives to modernize the show and bring it to life. attract a more diverse audience. Jennifer Lopez and Shakira were the double headliners for the 2020 performance in Miami Gardens, Florida. Canadian pop superstar The Weeknd performed at the February Super Bowl halftime in Tampa, Florida, to a crowd limited by restrictions related to the coronavirus pandemic. He reportedly spent $ 7 million of his own money on the production, in part to make sure the show wowed viewers.
Organizers said the expected return of the usual Super Bowl crowd to SoFi Stadium, the $ 5 billion venue near Los Angeles International Airport which opened in 2020, will re-energize the festivities.
“This year, we’re blowing the roof off the concept of collaboration,” said Adam Harter, senior vice president of media, sports and entertainment at PepsiCo, which sponsors the show. “With the NFL and Roc Nation, we continue to try to push the boundaries of what fans can expect during the most exciting 12 minutes of music.”
The Super Bowl is typically the most-watched show of the year, despite declining ratings in five of the past six years, especially among the coveted demographic of advertisers between the ages of 18 and 49. In February, 96 million people watched the Super Bowl between the Tampa Bay Buccaneers and the Kansas City Chiefs, the game’s smallest audience in 15 years, despite Tom Brady being one of the headliners and playing. led Tampa to victory. This decrease was in line with the overall drop in viewership for sporting events held amid the pandemic.
If advertiser interest is any indication, however, this season’s Super Bowl could mark a resurgence. NBC said earlier this month that it had nearly sold out the Super Bowl commercials, which cost a record $ 6.5 million for 30 seconds.
Kevin Draper contributed reporting.