Bombay (Maharashtra) [India], October 13 (ANI): Bundesliga International, a subsidiary of Deutsche Fussball Liga (DFL), has entered into a two-year agreement with Sony Pictures Networks India (SPN) for the exclusive media rights to broadcast the Bundesliga in India and the Indian subcontinent which includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, Maldives and Pakistan.
The deal between Bundesliga International and Sony Pictures Networks, which has already started and runs until the end of the 2022-2023 season, ensures that football fans across the region have access to their favorite German stars like Thomas Muller, Manual Neuer, Marco Reus, Mats Hummels and Leroy Sane as well as world stars Robert Lewandowski, Erling Halaand, Benjamin Pavard, Kingsley Coman, Dayot Upamecano and Jude Bellingham to name a few.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India said: “We are delighted to announce our successful acquisition of Bundesliga, which is part of our continued strategy to be the premier destination for the best of international football. “” The Bundesliga is one of the most popular club football leagues in the world and has a huge fan base in India, making it a perfect addition to Sony Pictures Network’s elite international events portfolio. We are looking forward to working with the Bundesliga. serving our viewers in India and the Indian subcontinent with the best coverage of Germany’s main football competition, ”he added.
Robert Klein, Managing Director of Bundesliga International, said: “With this new agreement we are able to guarantee Bundesliga fans a place to watch their team every match day. We are looking forward to working with Sony Pictures Networks India all over India and India. subcontinent to deliver all the twists and turns of the next Bundesliga seasons. “The Bundesliga has a long history of showcasing the best of footballing talent from across Asia and, over the past decade, has fielded more players from the Asian Football Confederation than any of Europe’s other top leagues.
Alongside the stars of the big names, the Bundesliga is renowned for creating opportunities for success for young players. This summer, Indian teenager Shubho Paul was selected for the world squad of FC Bayern Munchen, a group of 15 under-19 players chosen from around the world to train with the German champions and play matches against his current Under-19 team.
In addition, the Bundesliga has brought a number of activations to India, with the aim of introducing German football to local fans so that they have the opportunity to engage directly. This includes the Oktoberfest Experience in 2019, where FC Bayern Munchen legend Klaus Augenthaler joined fan groups in Mumbai for a “Classic Fan Match”.
The previous season, Bundesliga legend Lothar Matthaus traveled to Kochi and Mumbai, visiting a football school and FC Bayern fan club to meet and interact with supporters. (ANI)