Curtains rise at the 2021 winter sports fair

BEIJING, September 6, 2021 / PRNewswire / – On September 3, the city of Beijing attended the inauguration of World Winter Sports 2021 (Beijing) Expo (hereinafter referred to as WWSE). WWSE has been co-organized by Beijing Olympic City Development Association (BODA) and International Data Group (IDG), co-sponsored by Beijing Olympic City Development Promotion Center and IDG World Expo Ltd since 2016. This exhibition has attracted over 500 brands from more than 20 countries. for an exhibition in an area of 20,000 m2, comprising 8 main sections and 12 categories. The abundant content on preparation for the Winter Olympics, ice and snow industry technology, ice and snow culture, winter sports equipment, ice tourism and snow presented in the Expo allowed the public to witness the strength of the brands of the ice and snow industry, the vitality of ice and the economy of snow and the charm of the culture of ice and snow. Italy was invited to this Expo as a country of honor, whose exhibition, on the theme “Italy in the hills ”, has amply demonstrated the charm of Italy As a great power in winter sports, with the aim of promoting the upscaling of international trade in the ice and snow industry.

On the opening day, officials including Cai Qi, member of the Political Bureau of the CPC Central Committee, secretary of the CPC Municipal Committee in Beijing, chairman of the Beijing Organizing Committee for the Olympic and Paralympic Winter Games in 2022 (BOCOG); Chen Jining, Deputy Secretary of the CPC Beijing Municipal Committee, Mayor of Beijing and Executive Chairman of the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG); Zhang Yankun, deputy secretary of the Beijing CPC Municipal Committee, came to observe the exhibition sites of BOCOG, Chinese Olympic Committee, Italy national delegation to the exhibition and fully recognized the preparations for WWSE.

As the world’s largest exhibition for the ice and snow industry with the highest authority, WWSE is not only a platform for the global ice and snow industry to present its development achievements, but also a stage for the ice and snow industry powers at home and abroad. to “reveal their muscles”. This year, WWSE continued to be held in conjunction with the China International Services Trade Fair 2021 (CIFTIS), featuring abundant content and an optimized experience for the exhibition.

It is now a key moment in the final sprint for the preparation for the Olympic Winter Games 2022, so the latest progress with the Olympic Winter Games has attracted a lot of attention. In the exhibition, BOCOG applied digital signage technology to give a more direct view of progress in building venues, operating sporting events, conveying philosophies such as green and profitable Olympics. Theme “From Tokyo to Beijing“The Chinese Olympic Committee pavilion demonstrated the efforts of the Chinese national team during the Summer Olympics and the hard work in preparing for the Winter Olympics. Zhang Dan and her teammates made a surprise appearance at the pavilion and put on a wonderful figure skating performance, fully manifesting the charm of winter sports. Zhang also shared a lot of knowledge about figure skating and his unforgettable experiences in figure skating matches, which further aroused the audience’s enthusiasm for the interaction. The Yanqing Pavilion not only showcased the important achievements in “Olympic Winter Games preparation” and “Winter Olympic Games assurance”, but also showcased a multitude of examples of technologies enabling the Olympic Games. to be autonomous, such as autonomous AI interview robots, a motion capture system for the Winter Olympics and 5G ski ticket vending machine, etc. The Shijingshan Pavilion applied the “main screen + ceiling screen” display style to showcase its great progress in building the “300 million winter sports” demonstration area. In addition, the 300 meters2 A real skating rink in the pavilion offered a glimpse of the fun of Olympic winter sports, and interactions such as the Winter Olympics blessing stamps also contributed to the plentiful audience experience. As the official city upgrade service partner of the 2022 Olympic and Paralympic Winter Games, Shougang has been an excellent example of combining Olympic sports with city development, industrial heritage reuse and revitalization of the industrial zone.

WWSE has always strived to bring in more resources from the great powers of winter sports and deepen global communication in the ice and snow industry. The Expo plays a larger role globally, with an international participation of over 60%. As a country of honor, Italy 500 meters2 pavilion, including 22 stands for the Italian National Tourist Office (ENIT), Veneto and 20 Italian companies, presented an abundance of content on winter sports equipment, ice and snow technology equipment, winter tourism resources. In addition, ENIT also organized interactive on-site activities with strong local characteristics, allowing a vivid demonstration of their customs and the charm of the ice and snow industry. In 2026, Italy will once again take over the Olympic Winter Games. By seizing the Olympics as a great opportunity, China other Italy embrace a broader perspective of cooperation in the ice and snow industry.

In Austria pavilion, famous brands such as Doppelmayr, AXESS, Wintersteiger, HEAD, Snow51 showcased outdoor ski resort equipment, ski equipment, ski lessons and training, ice making equipment and technology , demonstrating the advantage of “Made in Austria“. Japan pavilion showcased the abundant resources of winter sports and winter tourism in Sapporo, Iwate Prefecture, Gunma Prefecture and other regions. The on-site “Hand Painted Ema” and “Kimono Fitting” experience unleashed the charm of traditional Japanese culture. Besides, Czech Republic, Finland, Germany, Belarus and other countries also gave a full picture of their national image for trade in services and the resource advantage of the ice and snow industry in industrial services, sports equipment, equipment manufacturing, ice and snow cultivation, ice and snow tourism, etc.

In this Expo, the regional exhibition delegations of Jilin, Heilongjiang, Changbai Mountain, Yulin and Altay presented their ice and snow culture and tourism resources as well as products with distinct local characteristics, and comprehensively demonstrated the advantage of the local ice industry and of snow and achievements in the development of the economy of ice and snow. Jilin the pavilion showcased frost, skiing, hot springs, naked eye 3D, starry night tourism experience, fully demonstrating local tourism resources on ice and snow. In Changbai Mountain Pavilion, bridge-shaped slide design, virtual reality skiing experience, large LED screen display allowed for a vivid view of its picturesque ice and snow landscapes and unique resources of ice and snow. The Yulin pavilion from the northwest of China showcased cashmere products with strong local characteristics and casual wear for outdoor winter sports, demonstrating Yulin’s commitment to carbon neutrality and creating a green industrial chain. In the Altay Pavilion, performances of traditional Xinjiang ethnic songs and dances and ancient fur skis sparked people’s interest to visit Altay, further introducing Altay’s ice and snow resources to the world. .

Technological, intelligent and multimedia display means allowed brilliant exhibition and unique interaction of many famous enterprises in ice and snow industry both at home and abroad. As a leading company in snowmaking, TechnoAlpin has placed a snow cannon type snow gun used for sporting events and the ENGO ice resurfacer used for sporting events on ice at the center of the stage. The real snow scene in the pavilion gave the audience the most direct experience of real snow. The AST Pavilion has demonstrated its ability to build a world-class ice rink in 48 hours, with fantastic on-ice performances and a variety of on-ice experiences attracting immense crowds of attention. In the center of the Sunac Ice and Snow pavilion, a three-dimensional model of the 8-diameter swivel ski resort became the star, as this high-tech device displayed a dynamic, real-time view of data for indoor skiing. . park design, operation of cold and hot zones, consumer experience, etc. At the same time, the audience can also interact with the model by touch, motion detection and other technological methods, to get a real impression of the large indoor ski parks, thus develop interest in snow sports. Additionally, TRUE Sports, SWANS, SINANO, EUROJOY, Shangxue Sports and other world famous brands have all demonstrated their latest explorations and achievements on site.

To bring together more premium resources from home and abroad, and create a big feast for more audience, this WWSE continued to organize the events in the “online + offline” model, leveraged IT approaches. modern to create “WWSE on cloud” by taking “cloud exposure”, “cloud connection creation”, “cloud negotiation”, “cloud signing” and other routine online connection events throughout the year, all with the aim of serving the global powers of the ice and snow industry by providing a more premium platform for exhibition and communication, and to enable a more convenient and intelligent viewing experience for the public.

For more information on Winter Sports Expo, please visit:, or follow our official WeChat “World Winter Sports Expo” account.

SOURCE IDG Universal Exhibition

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