Panaji (Goa) [India], October 14 (ANI / The PRTree): CaSa de Spirits Pvt Ltd. is a Goa-based startup with an office in Mumbai, formed with a clear vision to create unique and disruptive beverages, to meet the needs of the consumer’s ever-changing palate.
CaSa de Spiritueux Pvt Ltd. is founded by former Group National Director Divtone and former WWE Marketing Director Carl Sequeira as well as Go Fish Entertainment Founder Sajay Moolankodan who have also been associated with major brand marketing in India. The founders also brought in industry stalwarts Shatbhi BasuBinasha Sundaram who will bring their combined 60 years of industry experience to this new venture.
Shatbhi Basu, famous mixologist and founder of STIR academy, who was honored by the President of India to be India’s first female bartender, has spent her career working closely with trade and consumers to educate them on the art and science of mixology. She will lead research and product development for the brand. Binaisha Sundaram, who was part of the team that recently launched Copter 7, has also been associated with the launch of several other top brands in India, will drive sales and distribution of CaSa from Spirits.
The founders took on the Herculean task of creating a whole new category of product using indigenous ingredients, with modern flavors, to present a truly unique product positioned as a cool and fun party drink.
“Despite the lockdown, we noticed that the beverage industry was growing steadily and continued to see people consuming more Indian brands than ever before. We felt it was a good time to start our own business that is targeting to create a line of products that are distinct and different from anything that exists today. Our initial strategy will be to target local markets, after which we will take our international brand, “said Carl Sequeira, Director – CaSa of Spirits Pvt Ltd .
“While working on marketing campaigns for beverage brands over the past two years, we realized that Indian consumers were experimenting with products and we saw this as the perfect opportunity to capitalize on by developing a beverage to revitalize the beverage category. holidays. Said Sajay Moolankodan, Director – CaSa of Spirits Pvt Ltd.
“We have recently seen the launch of many new Indian brands that have been well received by consumers, who are now open to trying new products. With this in mind, we decided to create our first product which is a cool party drink that appeals to the tastes and preferences of this new generation. ”Said, Shatbhi Basu, Director – CaSa of Spirits Pvt Ltd.
Spirits’ first line of CaSa products will launch in December 2021, just in time for the holiday season. The product will be made using the cashew apple as the base, along with other ingredients, coming together to create an exciting and unique offering.
Spirits’ CaSa also plans to launch a second product line in the second quarter of 2022.
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