Bombay (Maharashtra) [India], Nov. 24 (ANI / NewsView): As part of its expansion plan, children’s and maternity clothing retailer Me N Moms today opened 12 new stores across India. Three stores were opened in Hyderabad, Telangana; two in Nagpur, Madhya Pradesh; two in Gautam Budh Nagar (Noida), UP; one in Bhatinda, Ludhiana and Amritsar, Punjab; one in Kolkata, West Bengal; and one in Muzaffarpur, Bihar.
Of these, Noida has the largest outlet at DLF Mall of India, while Gaur City Mall, Greater Noida West in its vicinity has also seen the opening of one.
The COVID-19 pandemic has undeniably boosted sales on e-commerce platforms. But when it comes to clothing, for many looking for perfection, the right fit, color, and material are still a big concern when shopping online. When shopping for newborns, infants and children, parents get even more picky.
They have the right reasons – baby products should be delicate and safe. To reach parents looking for good quality products at reasonable prices, Me N Moms is pursuing its vigorous geographic expansion plan in the country despite the pandemic lull.
The retail outlet, which currently has 135 stores operational in 69 Indian cities, will soon open 20 more in seven other cities. The brand plans to open 200 stores by the end of this fiscal year, which will be both own and franchise stores.
“The range of infant and parenting care had been limited to the upper echelon of society due to its high prices, but every infant deserves safe and healthy growth in their early years. They shouldn’t be deprived of it. pandemic, ”says Naresh Khatar, managing director of Me N Moms, which in 1989 opened a modest-sized Mamta Collection store on the outskirts of Mumbai. Parents’ interest in the store prompted him to set up a distribution chain for childcare products. And on May 8, 1994, Me N Moms Private Limited’s first flagship store opened in Juhu. Today, the brand is the only label in the country that offers products in all categories of childcare and maternal care available in all Me N Moms outlets and also in more than 10,000 childcare stores and top pharmacies. plan across the country.
Retailing through its baby and parenting brand MeeMee also offers a wide variety of products in different categories, including skin and mouth care, nutrition, infant utility accessories, travel, nursery, toys, fashion and motherhood. In 2007, we launched MeeMee with a small product line that was reasonably priced for more people. “The international quality and affordable price range have made MeeMee a popular label among consumers. The company is now receiving more and more requests for specialized products, including compact breast pumps for working mothers, a heat-sensing spoon, a nail clipper with a magnifying glass, squeezy silicone feeder, Single finger with baby cover, unique baby forehead thermometer and one way diaper protector to keep babies away from rashes.
“Indian parents are now more aware of the need for breastfeeding and baby care products, but the overall awareness of the use of safe and hygienic products for babies and mothers is very low compared to the international markets of the first world. In India, a mother in a small town is unaware of the benefits of breastfeeding her baby and follows traditional advice if there is a problem. In addition, the high prices of specialized products limit them to the upper echelon of society. So our goal has always been to come out with products that would support a mother while she waits until her child is three, ”Khatar explains.
With its expansion into new cities, Me N Moms, which currently has over 950 employees, also creates new job opportunities and encourages local talents to participate in the development of innovative products of international standards (ASTM, EN, BISISI certification ) which would be perfect in the first years of a baby’s life.
The brand has a unique franchise model, where the store is handed over to the franchisee after setting up the facility and sufficient training is provided. This gives autonomy to the franchise owner while ensuring that he does not compromise on quality. The products undergo rigorous testing before being released for sale.
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