UK Athletics rehires former Events Director Cherry Alexander in surprise U-turn

UK Athletics renames former director of events Cherry Alexander in a surprise turnaround in the crisis-hit organization’s new regime following her departure under former CEO Joanna Coates after 30 years of service

  • Cherry Alexander has been reappointed by the new UK athletics regime
  • She left last November under the leadership of former CEO Joanna Coates, after 30 years at the UKA
  • The move was privately interpreted as an effort to correct the mistake
  • UKA in crisis after Coates and Sara Symington resign











The new UK Athletics regime did an about-face by rehiring one of the key staff who left under the leadership of former CEO Joanna Coates.

In a move that has been privately interpreted as an effort to correct a mistake, Events Director Cherry Alexander has been re-appointed by Interim CEO Mark Munro and Chairman Ian Beattie just a year after she left.

His exit last November after 30 years with the UKA was seen as a blunder on the part of Coates, who left the organization in October.

UK Athletics' new regime did an about-face by renaming Cherry Alexander (above)

UK Athletics’ new regime did an about-face by renaming Cherry Alexander (above)

Coates had moved UKA away from hosting events and Alexander’s return will signal UKA’s attempts under new leadership to return to hosting championships.

Katie Brazier, who was brought in by Coates after Alexander left, will be leaving UKA before Christmas.

There remains significant discontent around the sport that one of the country’s two Diamond League fixtures was dropped under Coates.

It should be raised at the next AGM in December.

Alexander's exit after 30 years at UKA was seen as a blunder on Joanna Coates' part

Alexander’s exit after 30 years at UKA was seen as a blunder on Joanna Coates’ part

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